Tag Archives: seo

Group of businesspeople

What is Demand Generation and How Do You Do It?

Group of businesspeopleDemand generation is the process of creating a desire among consumers for a specific product or service. This process usually starts with showing your target market that they have a problem that needs solving, then it puts your business forward as the one that has the solution.

One of the ways marketers generate demand is through advertising. On the Internet, you have pay-per-click (PPC) or paid search ads to attract customers. Experts in PPC management in Denver help businesses get their products at the top of search engine results and bring in more prospects.

What kind of “desire”​ do you aim to create?

A desire among consumers doesn’t necessarily mean the desire to purchase—at least, not right away. In an ideal marketing situation, there’s always a demand for your product or service, with people lining up to become your next customer. Since things aren’t always that easy, the desire you need to create among consumers should work toward establishing a strong and long relationship with them.

Through your demand generation strategies, you can interest prospective customers in the following:

  • Engaging with your brand on social media,
  • Getting a free sample of your product or starting a free trial of your service,
  • Signing up for your e-newsletter to become one of the first to be notified of a new product or service,
  • Receiving discounts on products or services, and
  • Attending an exclusive event or webinar.

What does demand generation entail?

In general, demand generation:

  • Assimilates elements of different kinds of online marketing (PPC, direct, inbound, social media, and email) to build and nurture relationships with prospective customers,
  • Involves teamwork between sales and marketing teams, and
  • Requires a well-thought-out lead nurturing process that would provide sales teams with high-quality leads.

The process of demand generation may be long, but if implemented well, it would result in better conversations between your sales team and your prospective customers. This, in turn, will lead to a higher conversion rate and increased sales.

But first, your business needs to come up with effective demand generation strategies to get customers and make a profit. Here are just some of the proven strategies you can use to start building long-term customer relationships:

  • Develop a solid content strategy,
  • Apply search engine marketing techniques,
  • Work smart by optimizing your email marketing campaigns,
  • Give prospects your best stuff for free,
  • Partner with industry influencers to conduct webinars,
  • Get your business listed on review sites,
  • Sponsor an event your target customers would most likely attend. and
  • Make lead nurturing a priority.

Keep these pointers in mind so you can come up with ways to get your prospects and existing customers excited about your brand. The more they engage with you, the more they will be involved in helping you increase your profits and make your business grow.

SEO For Small Businesses in Perth

Small Businesses Will Benefit Immensely with a Proper SEO Campaign

SEO For Small Businesses in PerthSmall enterprises almost always start out shaky. Not that it is a necessity, but given their infant situation, they will not be able to do much with their reach. But, that is not to say that they are stuck using small-business ways. Big-money development techniques that were exclusive to large operations are now available to SMEs at reasonable costs. Furthermore, the Internet has made it possible for start-ups to extend their reach regardless of their size.

The trick is to make use of that extended reach brought by the Internet. SEO (search engine optimisation) is one of, if not the best way to stimulate the growth of your small company on the Internet. Success online will inevitably lead to physical success, but it will not be easy. Contrary to what many say, SEO is not easy. Industry leaders like SEO Perth urges taking strides with the help of professionals.

Focusing on High-Potential Customers

Society will become technologically dependent as time goes by, and that means that most of your customers will be using the Internet. Through an SEO campaign, you will be able to locate them and show that you can attend to what they want. It is possible though proper keyword research, quality content and good Google rankings. All of these will come in time, as SEO works methodically.

Chameleon Websites

Apps are not always necessary if your website already performs well on several platforms. This is called being responsive and it could make or break your reputation on the Internet. A properly crafted website is able to adapt to all types of screens. It does not sound like much, but if a visitor knows where to go to buy, explore and ask questions, it increases efficiency on your part and the customer’s.

Importance of Meta

Meta tags are crucial, but are also one of the trickiest things to understand for SEO amateurs. It has become less important in modern campaigns, but it is a sign for when an SEO agency still prioritises the small things. Even if it will not affect your Google rankings in a big way, it can influence the traffic positively.

These will all become clearer, among other things, once you are with your SEO partner. Whether you will be targeting local or regional growth, there will be an agency that is perfect for you.

Social Media SEO – Best Practices

The most important aspect of social media SEO is ensuring that your business or personal website is indexed faster by the search engine robots and easy to browse for the user. Though with cutting edge technology and sophisticated algorithms, search engines have become more versatile, they still cannot understand web pages as humans do and that is why Search Engine Optimization (SEO) assists the bots figure out what the pages are about.

To ensure that the quality content is indexed faster, it needs to be discovered, talked about and shared which is where social media comes into focus. With a host of social media applications such as Pinterest, Facebook, Twitter, Google+, YouTube and LinkedIn playing an important role in connecting people, you can enhance the value of your services by considering the need of the customers.

Implementing SEO

According to the recent change in Google algorithm, if there are hundreds of backlinks but no social connects, it usually does not index the website. For implementing SEO practices with social media, you need to:

• Install Facebook, Twitter and other social media links on your website
• Share your website on social networks
• Build a following by sharing products/services
• Interact frequently with the fans/followers
• Implement social bookmarking links for StumbleUpon, Digg and Reddit
• It is best not to automate the activity on social media

Additionally, for better SEO you need to utilize the social networks to generate quality content ideas. Today SEO marketing is not about stuffing the content with excessive keywords but it needs to be ‘natural’. The times have changed from building backlinks to get traffic on your website. The need of the time is websites generating traffic in a natural way, which is sharing on social networks, piquing the interest of the customers/audience so much that they click the link to your website. And the key consideration is using high quality content that most people would like to share on social media.

Building backlinks through social media networks

Most of the social networks are great places to get organic or natural backlinks to your website. Irrespective of whether you have a product or service to market, most of the top search engines track the shared links on Twitter and Facebook. By implementing these SEO steps, you can improve SEO of your website:

• Create your own following on Twitter and Facebook for a better opportunity to develop natural backlinks

• Blog more. By adding daily or weekly posting on your business blog and tying it up for sharing on Facebook and Twitter, backlinks to your website will naturally improve.

• Utilize update scheduling that keeps repeating the new blog postings on the followers page so that it can be accessed by people in various time zones at different times.

• Don’t stay limited to Facebook and Twitter. Create your own Google+ page as the more ‘+1’ votes on this page adds to the search ranking algorithms of the major search engines. It ensures better SEO for your business or personal website.

Improving social media links

As SEO marketing is here to stay and plays a vital rile in the building of new and existing businesses, there are some considerations that need to be factored when you are looking to improve SEO:

• Try to build a community, not just an audience, so interact more
• Have a targeted niche so you can send out specific messages on social media
• Feedback should be looked at positively and integrated into your service strategy
• Have quality content and engage and interact with the followers/members for better SEO