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8 Ways That Drive Traffic and Boost Ranking

To rank the competitive keywords has been a challenging task for the small businesses. And, to meet the challenge, a new way has been discovered which is to promote specific, but less competitive keywords. The discovered way has brought a huge difference to the websites’ search-driven traffic. And, the solution is to use long-tail keywords. For example: a keyword such as “internet marketing” can have its long-tail keyword as “professional team of internet marketing”. Such a keyword can be used for topic or title which is optimized just once in a long article or a blog. Businesses running Pay-per-Click ads find such keywords less expensive.

Here are some explanations given to help small businesses gain better ranking on the search engines:

1. Google advice

Trust Google, which is reliable, authentic and cares for its users. Follow the advice provided by the search engine for long-tail keyword variations. To check the advice, type the keyword to `search text bar’ and check for the suggestions. The suggestions involve phrases that users normally type to locate products or services; thus, such examples provided as results, help in uncovering rare combinations.

2. Google search

Study the related search that comes after the last organic result. Sometimes the results are completely based on geographical location or personalization; however, the principle that has been mentioned on ‘Google advice’ applies here too. Check the results and understand the variations.

3. Long-tail keyword research tool

Google ‘the Godfather of internet marketing’ has been too nice and supportive. Google Keyword Tool is one of the efficient tools available to all SEO professionals. However, it is advisable to use other tools as well: these are WordStream, Google Trends, and Social Media tools. Such SEO analysis tools help generate effective long-tail keyword suggestions for the researchers.

4. Analyze your analytics

Referring to the keyword phrases will help observe long-tail queries that lead visitors to the internet sites. Thus, you will find keyword phrases relevant to the business and to your web pages. For example: People might write a phrase “Best SEO team for managing small business sites”, once you know the phrases and its related traffic volume; create a web page using the observed keyword and add to your website. Moreover, check for the keywords that has interrogative suggestions such as how, what and why. Develop article or blog out of the long phrases to bring more traffic to specific websites.

5. Analyze search query reports

SEO professionals running a PPC campaign in AdWords must follow the search query reports. Digging the report will inform you about the queries that perted users to click on the PPC ads rather than the other results. The campaign provides detailed access to the analytics when compared to organic referrers.

6. Learn from eHow

The site like eHow has powerful algorithms fueled by long-tail keywords. In addition to this, when this particular kind of competitive keywords are used in the hyper-targeted content, it ranks surprisingly well on the search results. Expert professionals might not be able to get the data source of the powerful algorithm used in eHow, but the information provided will help learn several tricks related to the methodology.

7. Learn from Wikipedia

Whatever you type; Wikipedia has relevant, informative and interesting content for it. The website is always at the top search page among the reputed search engines such as Yahoo, MSN, Bing and Google. Copy the on-page optimization details of the website. Dig for the details in the table of content, content box, and clusters.

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8. Use head and mid-tail terms

Use long-tail keyword versions to beat the head and mid-tail terms’ combination. There are examples where head and mid-tail terms are used along with these particular keyword variations to top the rankings.

These eight ways help drive the traffic home and also position the website in the top pages in all search engines on the net.

Author is an aspiring writer with a passion for blogging who currently works for an Internet marketing company. He enjoys writing about a vast variety of topics and loves that blogging gives her the opportunity to publicly voice her thoughts and share advice with an unlimited audience.

Social Media SEO – Best Practices

The most important aspect of social media SEO is ensuring that your business or personal website is indexed faster by the search engine robots and easy to browse for the user. Though with cutting edge technology and sophisticated algorithms, search engines have become more versatile, they still cannot understand web pages as humans do and that is why Search Engine Optimization (SEO) assists the bots figure out what the pages are about.

To ensure that the quality content is indexed faster, it needs to be discovered, talked about and shared which is where social media comes into focus. With a host of social media applications such as Pinterest, Facebook, Twitter, Google+, YouTube and LinkedIn playing an important role in connecting people, you can enhance the value of your services by considering the need of the customers.

Implementing SEO

According to the recent change in Google algorithm, if there are hundreds of backlinks but no social connects, it usually does not index the website. For implementing SEO practices with social media, you need to:

• Install Facebook, Twitter and other social media links on your website
• Share your website on social networks
• Build a following by sharing products/services
• Interact frequently with the fans/followers
• Implement social bookmarking links for StumbleUpon, Digg and Reddit
• It is best not to automate the activity on social media

Additionally, for better SEO you need to utilize the social networks to generate quality content ideas. Today SEO marketing is not about stuffing the content with excessive keywords but it needs to be ‘natural’. The times have changed from building backlinks to get traffic on your website. The need of the time is websites generating traffic in a natural way, which is sharing on social networks, piquing the interest of the customers/audience so much that they click the link to your website. And the key consideration is using high quality content that most people would like to share on social media.

Building backlinks through social media networks

Most of the social networks are great places to get organic or natural backlinks to your website. Irrespective of whether you have a product or service to market, most of the top search engines track the shared links on Twitter and Facebook. By implementing these SEO steps, you can improve SEO of your website:

• Create your own following on Twitter and Facebook for a better opportunity to develop natural backlinks

• Blog more. By adding daily or weekly posting on your business blog and tying it up for sharing on Facebook and Twitter, backlinks to your website will naturally improve.

• Utilize update scheduling that keeps repeating the new blog postings on the followers page so that it can be accessed by people in various time zones at different times.

• Don’t stay limited to Facebook and Twitter. Create your own Google+ page as the more ‘+1’ votes on this page adds to the search ranking algorithms of the major search engines. It ensures better SEO for your business or personal website.

Improving social media links

As SEO marketing is here to stay and plays a vital rile in the building of new and existing businesses, there are some considerations that need to be factored when you are looking to improve SEO:

• Try to build a community, not just an audience, so interact more
• Have a targeted niche so you can send out specific messages on social media
• Feedback should be looked at positively and integrated into your service strategy
• Have quality content and engage and interact with the followers/members for better SEO