Category Archives: Social Media

Facebook Advertising

Launching a Successful Facebook Campaign to Improve Online Visibility

Facebook AdvertisingOne of the easiest ways to get targeted visitors to your website is through Facebook advertising. While SEO experts from Denver can help you secure your online market share and break through the noise on the local market, it does pay to understand how Facebook ads work so you can launch a successful social media campaign of your own.

Crafting the Right Buyer Persona

Facebook is an incredible advertising platform for businesses, as there are over 60 million businesses with their own fan page. Before you can reap the full benefits of Facebook ads, you’ll need a clear idea of the people you’re trying to reach, as a Zogby Analytics poll reveals that 40.5% of respondents prefer to see ads related to their interests. Make it a point, therefore, to find out what your customer needs and what their demographic attributes are, to improve your Facebook ads.

Creating an Ad that Generates Results

Facebook ads are composed of three parts: the image, the headline, and the description. Using an image of a face resonates well with viewers, as well as plain text juxtaposed on a strong, contrasting background. For a compelling headline, take advantage of power words to evoke the right reaction from your audience and influence them to take action. Top it off by creating a convincing description that describes your offer and its benefits on your customers.

Experiment with Various Ads

Come up with different ads and use different elements for each one to test which one performs best. For instance, you can make duplicates of a Facebook ad then change the headline to see which one gets the best response. Later on, you can test other elements like the description or image then put the best ones together to come up with a winning ad. Additionally, you could also play around with ad placement on desktop and mobile platforms to find out which ad gets the most attention.

Facebook is one of the most popular social media platforms, making it a thriving place to implement your online marketing and social media strategy. By crafting the right ads, you can easily share updates with your audience and engage with them both on desktop and mobile sites.

Promising Packaging Trends That Should Be Given Attention

Packaging TrendsOnce upon a time, packaging products focused more on bombastic fonts and promotional visuals. Nowadays, since consumers have become more curious and well-informed, there are more requirements meted on merchandisers and manufacturers for their product packaging. 

Consider the following packaging trends that are considered necessary in this day and age:

Environmental Impact – One of the main concerns of consumers these days are the use of recyclable or decomposable materials for their favourite products' packaging. With the rise of eco-friendly awareness among buyers, surveys even showing more than 80% of their subject as environmental-friendly, most companies are now looking for greener alternatives for packaging their products.

Accurate Information – A great number of consumers are now checking the labels of their purchases diligently for nutritional and ingredient information. To begin with, it was already a standard habit of buyers to compute the best buys by checking the volume, the price of each brand, and item. Having accurate information printed on your label is so important nowadays that any sort of misprint can even be the basis of a lawsuit.

Safety and Convenience – Along with being environmentally aware, customers are also more safety-conscious and can even question the volatility and chemical content of your packaging. Such concerns are quite valid as much as food preservatives issues are since most packages come in direct contact with your manufactured products. Best that you ask your industrial product packaging provider to give you the pertinent details of your packaging materials or, better yet, request for safer alternatives.

There's nothing wrong with still including grandiose designs and flamboyant themes into your labels and packaging to perk the interest of possible customers. However, there are now more factors to consider if you want to have a loyal following and a larger client base. Keep these points in mind when recreating your package and labels.

Remember, your business' profits will be affected by your consumers' preference so do consider them primarily when making your decisions.

Mobile App in Perth

‘Cause it’s a Fast-Paced World: Reasons Your Business Needs a Mobile App

Mobile App in PerthThe world has become more digital than ever. The revolution shows no signs of stopping, and it seems that the business industry is not exempted from this transition. It’s nice to know that brands are keeping up with the times, and decision-makers have seen the benefits of going digital.

With these changes, engaging customers and reaching new ones have taken new forms. A website is a must, but is it enough? Here are some reasons your business needs an app.

Your Customers are Always on the Go

This is something you’ll find hard to deny. With the influx of Internet-based jobs and interests, people have become more mobile than ever. Traditional marketers will see the mobility of customers as a hindrance, but innovative minds see this as an opening. The easiest way to reach your target audience is through their smartphones. And the easiest way to get to their smartphones is through an app. In a nutshell, you need to keep up with your customers’ mobile lifestyle.

You Need to Engage Customers More

Engaging customers is as important as getting new ones. Engaging customers through a fun and helpful app is one way of making sure that your brand is part of their lives. Your app is also one way of getting customer insights that will help you improve your products and services.

It Leads to Other Business Opportunities

If an app developer in Perth created something wonderful for you, its brilliance will be spread through word-of-mouth. And if more people are using your app, you can turn it into a media property. You can open up partnerships with other brands by hosting their ads. But you have to implement strict ad placement guidelines to ensure a good user experience.

A mobile app should be on your marketing list. Collaborate with creatives and tech geniuses to come up with something that your customers cannot resist.

Bankruptcy: Stopping Recollection Activity from Creditors

Bankruptcy in Salt Lake CityFiling for bankruptcy stops most actions of your creditors or collection agencies through an automatic stay. This is issued by a court and prevents common situations such as attempts to repossess a car, foreclosure, utility disconnections, as well as wage garnishments. Note, however, that the automatic stay will only cease the proceedings temporarily.

A bankruptcy lawyer in Salt Lake City notes that the purpose of this is to give the court a time to decide on your financial matters. There is also the intention of allowing you to start anew and treating creditors equally. The court will then take control of the actions in the recollection of money. The stay goes into effect regardless of what bankruptcy chapter you file for.

Temporary Protection

In the case of utility bills, the automatic stay will prevent the disconnection for a minimum of 20 days. It will also prevent the foreclosure proceedings for a certain time, and the creditor may proceed with it after some time. With garnishments, however, the stay will allow you to take your entire salary and discharge debt in bankruptcy.

Unaffected Actions

There are few instances that the automatic stay can do nothing. The IRS can ask for a tax return, which then results in an audit. The stay can only stop the IRS from seizing your income/property or issuing a tax lien. Some lawsuits like the collection of child or spousal support will not be stopped when you file for bankruptcy. It will also do nothing for criminal proceedings or in withholding income to repay a loan.

Lifting the Stay

Most creditors usually stop the collection activity when you inform them that you’re filing for bankruptcy. Some, however, will ask the court to remove (or lift) the stay. Secured creditors often file motions to remove the automatic stay if you don’t make payments on secured debts. The court will lift stay unless you have a good reason to deny the motion or make payments.

If you’re filing for bankruptcy, it is best to get help from a bankruptcy lawyer. This is to help you know more about automatic stay and help you decide which chapter to file for.

Clever Client Gifts to Give Cheer This Christmas

Christmas Gift IdeasWhen it comes to buying gifts, the thought will always count. And for gifts that you are planning to give to valued clients affiliated with your company or business, it does require a lot more of the thought. This is because you need to make sure that you not only give a well-prepared gift, but you can also use the opportunity to make your clients feel like they’re on your top of mind, so you can be on theirs.

SpeedexGroup.com has a few choice bits of advice.

Know the client’s type

Everyone has a hobby, and good client servicing means you get to have these light conversations with clients. Part of that means ensuring that you have some know-how on the client’s personal wants.

Is the client a health enthusiast or a pet lover or a techie? Knowing these can go a long way to help deliver some premium business gifts that have a lot of heart in them.

Personalisation is key

Top-of-mind also means that you need to associate your brand with the good experience that your gift will bring.

Going for a touch of personalisation can be mixed with creativity if you know how to put your brand first. Just think of how corporate gifts and giveaways are created. So long as the branding is minimal and clean, you can transform any useful thing — umbrellas, coasters, notepads, picture frames — and give your clients something they can use and remember you by.

Wine

There are premium business gifts that will go wrong when it comes to wine. So long as you have good taste — or have someone choose a good wine brand for your, the client will be happy.

What’s more, you can even personalise this wine by delivering it in a personalised case or a holder outfitted with your company logo. There’s even the added bonus of your client displaying the wine bottle at house dinners or gatherings together with a case — a great way to subtly advertise your brand as well. Just make sure you create an elegant case so it will last within your client’s household.

These are just some things that you can opt for the next time you need to buy your clients a holiday present. The simple rule is to keep it simple yet presentable, so your clients will remember your brand in the same manner.

Avoiding Cheap Scares in Your Haunted House

Haunted House in MinnesotaSetting up a horror theme park can be tricky. It is not enough that you get some screams out of your guests. Most of the time, it can even be difficult to actually scare someone. Not all people have the same level of tolerance when it comes to scary things. While some can easily jump from their seats at the slightest noise, others may find the whole trip boring. Of course, when you are running a horror theme park, you want people to be genuinely scared for their lives.

Scary images are not the only thing MN haunted houses should offer. Here are some ways to make your horror house a lot scarier according to an expert from The Haunting Experience.

Building the Back-story

The precursor to every haunted house is the story behind it. You do not just brand a house as haunted without the story to back it up. This is where you need to write a compelling back-story to help make the park more believable. It is easy for people to differentiate real from what is not so you have to blur the lines and make them believe. A good story is not only captivating but can paint the picture in a person’s head while the visuals in the house help support it.

Time it Perfectly

Treat the whole tour of the house like story telling. It should have a beginning, middle and an end. You do not just throw in scares whenever you feel like it. There has to be a buildup to get a genuine reaction from people. The more you use jump scares, the cheaper it feels as it goes along. Time your big moments perfectly and build the atmosphere before every trick.

Truly getting fear out of people takes time and precision. Master this art and you are sure to get great feedback from all the guests coming out of your haunted house.

Increase Your Restaurant’s Share in a Tough Market with 3 Secrets

Growing Your RestaurantAlthough food is a basic human need, it is not a guarantee that your restaurant or food café will register a booming business. Many overenthusiastic entrepreneurs have learned this the hard way after rushing to establish an eatery without making proper considerations.

Learn the market

A successful eating joint entails a concrete understanding of the clients’ food taste as well as their spending budget. Research who your customers are, their food preferences and tastes as well as their budget capabilities. Use the findings to create a menu selection that is reflective of your target market. Impressions are all too important in a restaurant and as such, you should strive to project a confident and capable image. Again, be sure to price your items right as some customer are price conscious – you want them focusing on the food – not the costs.

Keep it fresh and sassy

After refrigerated carriers deliver your groceries fresh from the suppliers and the farms, you need to keep them fresh and have them tide you over to the next shipment. Separate any spoilage from the main stock and keep it from going bad quickly. Ensure that the storage space is clean and hygienic in addition to learning a few quirky secrets to making fresh produce last longer. Similarly, increase your culinary skills to find a creative manner to prepare fresh produce such that it appeals to the customer.

Treat your customers’ right

Train your worker to value your customers since they are the ones keeping you in business. A professional conduct as well as a service with a smile make your place memorable and encourage families to patronize it. Parents are likely to take their children to a place that oozes class, good ambiance, and friendly staff members.

Getting your restaurant to stand out in a crowded market takes some considerable effort and strategy. By including these in your playbook, you can grow your business and increase your market share.

People Are Actually Borrowing Money Online, and Here’s Why

Online LendersIf you are one of the many who think you can find everything on the Internet, then you already know that there is money on the dot com, literally. Millions are making businesses out of money, as lending institutions branch out into Internet domains. While the numbers say a lot about online lending, how well are these providers really doing?

Lenders like Rapid Loans may be quick to say that they are doing very well, indeed. But, are they? The facts seem to agree.

A Long And Bright Future Ahead

The online lending industry has only been around for a few years, and yet it has seen a boost in returns and established a share in marketplace lending. Millions are taking advantage of the online platforms, which are mostly free services.

Recent reports show that the young industry caters to an impressive clientele. Though they are far from big names and well-established brands, they pocket a healthy share from the banks. Small business owners, startups, students and mortgage payers, among others, are relying on online lenders more and more.

The Entrepreneur’s Ally

Entrepreneurs make up a significant number of bank customers, and it seems that they are catching the drift of the online shift. According to Scott Shane, a professor at the Case Western Reserve University, business people are becoming increasingly reliant on online lenders because they conveniently ‘fill their credit needs’.

Online loans provide small amounts of cash, fast, and, as Shane points out, these are exactly what modern-day business owners need. They veer away from term loans and go for interval amounts instead, because they pay quickly and are also easier to pay off.

In addition, time is an entrepreneur’s valuable resource. As they spare customers from long queues and waiting hours, online lenders are an entrepreneur’s ally.

Other customers seem to similarly be taken by the convenience online lenders provide, and this translates to their expanding customer base.

So, are the web-based lenders doing well at all? As you have read, they are doing very well, indeed.

Design by Illusion: Small Office Suites, Big and Profitable Impact

Small Office Suites in Park CitySince the 1990s, the size of a manager's office has grown smaller by 21 percent as businesses decided to cut costs. Still, designers are discovering new ways to transform a small office space into an image that will earn you more profit. When you get your own lease in a commercial office in Park City, remember that size is not a limitation. You don’t have to rent a bigger suite to impress your clients.

Drawn by Illusion

Designers are not only finding ways to turn a small space into a huge one, but they are also making a striking statement. They know how to choose the right accessories, layout, and furniture to transform your office into a space that screams collaborative openness, creativity, and authority.

The International Facility Management Association’s survey of 424 office-space managers revealed that only 32 percent of employees have private offices. This was a huge decline from 36 percent in 1997. The drop was initially due to cost cuttings and employers cascading more spaces for collaboration and meetings. These days, around 63 percent of middle managers have private offices averaging 120 square feet.

Details Matter

Asifa Tirmizi, a principal in the New York architecture and design firm Tirmizi Campbell, recommends using unusual furniture pieces you won’t usually see in an office. She prefers a classic Eero Saarinen marble table instead of a boring desk placed in the middle to offer spaciousness. Bold pieces that mix a variety of furniture designs and eras are suited for a person who is in the creative industry.

Most professionals prefer a regular meeting table with a small desk in their conference hall. However, Lori Gee from Herman Miller says a round table promotes a more cooperative feel, and the folding models provide flexibility. Meanwhile, you may offer contemporary reclining chairs or bright ottomans for clients if you want a more egalitarian approach.

The look and feel of the office will depend on the business industry. There are many options if you want to look more professional despite the office size.

6 Tricks That Will Instantly Liven Up Your Workplace

Office Upgrades in TampaWork might bore you to death, but who says you have to endure it? Breathe a new life to your office when you spark up your imagination and carry on with some colorful ideas. Check out these decorating tips that will surely update the workspace.

Go Green

Freshen up the air you breathe by adding indoor plants all over your place. These are good stress relievers. Plants also stir up creativity and productivity among your team.

Encourage Creativity

Let your employees add personal touches on their desks. Simple pen holders and name tags will definitely cheer them up. This is a good way to motivate them to enjoy and do their best at work.

Use More Colors

Try to brighten up the corners of your office by adding some hues around. This does not necessarily mean repainting or changing the wallpaper, hanging colorful curtains or accents will do the trick.

Do the Light Tricks

Lights are the perfect mood setter in your office, so it’s essential that you plan your lighting system properly. Come up with a design that will make your office look more appealing, as well as will keep your team proactive.

Upgrade the Company Sign

Along with the lights, don’t forget to pay attention to what’s outside. If you want to draw more attention to potential clients, then updating your old signage is a must. There are a lot of commercial lighting options in Tampa, so you’ll surely find something suitable to your taste and business, an expert from Amproteam.com said.

Maintain the Cleanliness

A clean and tidy office, no matter how simple it looks like, is a good indication that you’re managing it well. It makes your place look more welcoming and attractive to your future guests. Keeping your area clean and organized is also a good way to remind your staff that they are working in a safe and hygienic environment.

Do the necessary updates and/or upgrades to make your office look more eye-catching to your employees, customers, and guests.